Open Market

What happens when TV advertising becomes as easy to buy as search and social? James Borow, GM of Universal Ads at Comcast, joins Joe Zappa and Eric Franchi to discuss performance TV, incrementality, AI creative and Comcast’s ambition to build the “AppLovin of TV.” James also explains why ChatGPT ads could become a monster business and why the next major adtech company may be built by four people and a check from Aperiam.

Rio Longacre joins Joe Zappa and Eric Franchi to discuss the future of advertising, the growing influence of AI and what it takes to stay ahead in an industry that never stops changing.

Myles Younger, Chief Growth Officer at U of Digital, joins Joe Zappa and Eric Franchi for a wide-ranging conversation about what it takes to grow an adtech business, win enterprise clients and keep pace with an industry changing in real time. Plus, Joe learns what Diageo is, Eric defends his YouTube viewing habits, and the group closes with a rapid-fire round covering ChatGPT, DSPs, SSPs, New York and San Francisco.

Josh Walsh, Co-Founder & CEO of BranchLab, joins Eric and Joe to discuss transforming pharma advertising with AI, scaling a second startup, and an unexpectedly important LinkedIn message from Lance Armstrong.

A French DJ moves to Brooklyn to make audio ads perform better.

Who let G-dog Aaron loose and who would dare fact check Eric besides Joe Zappa?!! In this engaging interview, industry veteran Aaron discusses his journey from sales to marketing, the importance of personal branding, and the evolving role of AI in ad tech. He shares insights on strategic acquisitions, building a personal brand, and the creative side of marketing, all while revealing his unique personality and passions. We also learn what Eric would have done had he not become a VC. Let's just sa